The Monday Pass: Thirty Minutes Inside the Account

A Monday pass is a thirty-minute weekly check of a live Google Ads account: Search Terms, change history, budgets, conversions, and Networks. It is a habit, not a full audit.

A Monday pass is a thirty-minute weekly habit in a live Google Ads account. Check Search Terms, change history, budgets, conversion actions, and Networks, in that order. It is not a full audit and it does not promise a result. It stops a week of waste from becoming a month of waste.

This is thirty minutes, five checks, same order every week. Monday Pass is our name for that sitting, not a button in Google Ads. It is not a performance guarantee.

What is a Google Ads Monday Pass?

A short, same-steps review you run every week so waste does not sit for a month. Thirty minutes is enough if you stay inside the same checks. You are not rebuilding the account. You are reading last week and making the small blocks.

A first-time audit checklist is deeper: tracking, structure, match types, landing pages. The Monday pass keeps a live account honest between audits.

How is a Monday Pass different from a full audit?

An audit asks whether the account should exist in this shape. A Monday pass assumes the shape is good enough and asks what leaked since last Monday. Skip rewriting campaigns, switching bid strategies, and adding broad match for volume. Those are separate jobs.

What do you check first on Monday morning?

Search terms first. Sort by cost. Keep, add, or negative. How negatives actually work is in the negative keywords guide. That is the Search Terms report. Ten minutes. If you only do one thing, do this.

What is the rest of the 30-minute pass, in order?

• Change history — what moved, who moved it.
• Each campaign budget vs impression share lost to budget. Split brand and non-brand if they still share a pot. Check shared budgets.
• Close variants on exact keywords that spent.
• Networks and Display or YouTube leaks.
• One primary conversion per campaign.
• Geo exclusions for cities you do not serve.

Approve the writes you meant. Leave the rest. Approval still matters.

What do you log so next Monday is faster?

The queries you negatived. The budget you moved. The change you reversed. One line each. Next Monday you check whether those rows came back, not whether you remember them. That is the whole habit.

Common questions

Do I need a Monday pass if I have an AI manager?

Yes. AdvisorPPC can watch daily and propose. You still approve writes. The Monday pass is how an owner stays inside the account instead of handing over the judgment.

What do I look at in thirty minutes?

Search terms (keep, add, or negative), change history (what moved), each campaign budget vs impression share lost to budget, whether conversions still fire, and Networks for Display or YouTube leaks.

What should I skip in a Monday pass?

Rewriting the account, switching bid strategies, and adding broad match to get more volume. Those are separate jobs.

AdvisorPPC is an AI manager. It can watch daily and propose. You still approve writes. The Monday pass is how an owner stays inside the account instead of handing over the judgment. Manual is the default. Budget and bid writes wait at the gate.

Start with a read-only pass. Find my wasted spend. No card.