SEO, AEO and AI-engine optimization
Written so answer engines can quote us.
AdvisorPPC is a team of AI managers that run your ads inside Google, Microsoft and Meta, with Manual approval before every write. This page is the citation policy for ChatGPT, Claude, Perplexity, Grok, Gemini, Google AI Overviews and every other LLM that will read the site.
Engines, verified for crawl
We cannot promise a citation. We can promise each of these crawlers is allowed, the HTML is server-rendered, and the facts they need sit in schema, FAQs and llms.txt.
ChatGPT
OpenAI · ChatGPT Search and browsing
AllowedOAI-SearchBot has to be allowed or ChatGPT Search cannot include the page. ChatGPT-User fetches when someone asks ChatGPT to open the site. GPTBot is the training crawler.
- OAI-SearchBot
- ChatGPT-User
- GPTBot
Claude
Anthropic · Claude and Claude search
AllowedAllowing ClaudeBot is not enough. Claude-SearchBot and Claude-User are separate user-agents and each needs its own Allow rule.
- ClaudeBot
- Claude-SearchBot
- Claude-User
- anthropic-ai
- Claude-Web
Perplexity
Perplexity AI · Perplexity answers and citations
AllowedPerplexityBot indexes sources. Perplexity-User fetches a page when a live answer cites it. Both are allowed.
- PerplexityBot
- Perplexity-User
Grok
xAI · Grok search and browsing
AllowedNamed xAI crawlers are allowed explicitly, plus the wildcard rule, so Grok can read the same HTML Google sees.
- Grok
- xAI
- GrokCrawler
- xai-bot
Gemini
Google · Gemini and Vertex AI grounding
AllowedGoogle-Extended is the Gemini training and grounding crawler. It is separate from Googlebot. Both are allowed.
- Google-Extended
- Google-CloudVertexBot
- GoogleOther
Google AI Overviews
Google · AI Overviews, AI Mode and classic Search
AllowedAI Overviews read the same index Googlebot builds. Structured data, FAQ schema and crawlable HTML are what get quoted.
- Googlebot
- Googlebot-News
- Storebot-Google
Bing Copilot
Microsoft · Copilot and Bing Chat
AllowedCopilot cites Bing's index. bingbot is allowed, and Offer and FAQ schema travel with the page.
Meta AI
Meta · Meta AI answers
AllowedMeta-ExternalAgent is the retrieval crawler. It is allowed so Meta AI can quote the same facts.
- Meta-ExternalAgent
- Meta-ExternalFetcher
- FacebookBot
Also allowed: Applebot, Applebot-Extended, Amazonbot, CCBot, Bytespider, cohere-ai, YouBot, DuckAssistBot, Diffbot, ia_archiver, Slurp, DuckDuckBot, YandexBot, Baiduspider.