Published · 4 min read
Before you trust a conversion number, ask Tracktor
Tracktor covers three jobs: buyer-intent scoring, conversion-tracking health audits and server-side GA4 setup.
By the AdvisorPPC Team · Reviewed by Claude
Every bidding decision in an ad account rests on one quiet assumption: that the conversions you see are real, counted once, and counted for the right thing. When that assumption fails, the account optimizes toward the wrong goal, very efficiently. A duplicated form tag can double your reported leads. A thank-you page that stopped firing can make a good campaign look broken.
Tracktor is AdvisorPPC's measurement product. It has a focused measurement connector at https://mcp.advisorppc.com/tracker. From today you can reach it from Claude.
Three jobs, and which ones change anything
Tracktor covers three jobs: buyer-intent scoring, conversion-tracking health audits and server-side GA4 setup. Each one maps to a question you should ask before you change a bid:
| Question | What Tracktor gives back | Changes anything? |
|---|---|---|
| How likely is this visitor to buy? | An intent score from on-site behaviour | No, read only |
| Can I trust this account's tracking? | A conversion-tracking health audit | No |
| What would server-side GA4 change? | A preview of the setup | Only with confirm=true |
Inline visitor scoring is read only and works without a Tracktor entitlement, so it is the easiest place to start. Server-side GA4 setup previews by default and executes only when the call carries confirm=true.
How to connect it
Tracktor's address is separate from the main AdvisorPPC connector at https://mcp.advisorppc.com/claude. In Claude, open Settings, then Connectors, then Add custom connector, paste https://mcp.advisorppc.com/tracker, and follow the steps Claude shows. Opening the address in a browser returns 401, which is expected for an MCP endpoint.
Tracktor and Shield are separate products. Tracktor measures outcomes; Shield looks at suspicious clicks. If you use both, add each as its own connector so you always know which address a tool call went to.
Try it with one visitor
The fastest way to see what Tracktor does is to score a single visitor. Paste this into Claude:
Score this visitor with track_intent_score using features {pages_viewed:4, view_content:3, max_scroll_depth:80, total_time_seconds:120, add_to_cart:true, is_return_visitor:true, visit_number:3}
Then change one value, say add_to_cart to false, and ask again. Seeing how the score moves teaches you more about intent signals than any chart.
A worked order of questions
After the visitor score, ask for a conversion-tracking health audit and every defect it finds. Then ask which conversion actions could be counting the same outcome twice. Then ask for a preview of server-side GA4 setup for one property, and say plainly that it should not run.
Only after all four do you ask for the setup itself. It runs only with confirm=true, so the change waits for your confirm. Before you agree, ask what it would replace. A tracking change alters what bidding sees, so write down the date you made it.
Plans and sharing
Free is now 3x. Free reads Google Ads, GA4, Tag Manager, Search Console and YouTube, with no card; changes start on a paid plan. Every friend who signs up and connects resets your usage again.
If it does not answer
A 401 from the tracker address in a browser is expected. If Claude says a platform is not connected, connect your accounts at https://mcp.advisorppc.com/dashboard. Do not paste the tracker address into the main connector slot or the other way round: they are separate surfaces.
Why we built it this way
Most measurement products are judged by how many conversions they find. We would rather Tracktor be judged by how few false ones survive. Fixing tracking is often the highest-value change in an account, and also the one most likely to make the numbers look worse for a week. A tool that shows you the defect, previews the fix and waits for you to decide is the honest way to do that work.
Setup guide and product
Tracktor: Connect with Claude setup guide. Tracktor.