Connect Tracktor with Claude: check whether your conversion tracking can be trusted
Add Tracktor's measurement connector, audit conversion tracking health and score visitor intent, and preview server-side GA4 setup before anything runs.
6 min read · Reviewed · AdvisorPPC editorial team
Read as MarkdownWhat Tracktor does
Tracktor has a focused measurement connector at https://mcp.advisorppc.com/tracker. It covers three jobs: buyer-intent scoring, conversion-tracking health audits and server-side GA4 setup. Its purpose is to tell you whether the outcomes your ads optimize toward are trustworthy before you change a bid. Inline visitor scoring is read only and works without a Tracktor entitlement, so you can try it first. Tracktor and Shield are separate products: Tracktor measures outcomes, Shield looks at suspicious clicks.
Sources: AdvisorPPC: Tracktor connector
Connect it in Claude
In Claude, open Settings, then Connectors, then Add custom connector, and paste https://mcp.advisorppc.com/tracker. This is a different address from the main AdvisorPPC connector at https://mcp.advisorppc.com/claude, so add it as its own connector and follow the steps Claude shows. Opening the tracker address in a browser returns 401, which is expected for an MCP endpoint. You can remove the connector in Claude at any time. A safe setup keeps one connector per job, so you always know which address a tool call went to.
Sources: AdvisorPPC: Tracktor connector; AdvisorPPC connector docs: Getting started
Connect it with your website
Tracktor Relay is the WordPress component that sends events server to server. It is at an early version, so talk to [email protected] before you install it on a live site, and test it on a staging copy first. Whatever you install, keep the tags you already rely on until an audit shows the new path records the same outcomes. Check that your consent banner is set up before any measurement change, and write down the date of each change so later reports can be read against it.
Sources: AdvisorPPC: Tracktor connector
Five prompts, reads first
First: "Score this visitor with track_intent_score using features {pages_viewed:4, view_content:3, max_scroll_depth:80, total_time_seconds:120, add_to_cart:true, is_return_visitor:true, visit_number:3}". Second: "Audit my conversion tracking health and list every defect you find." Third: "Which conversion actions could be counting the same outcome twice?" Fourth: "Preview server-side GA4 setup for this property. Do not run it." The fifth runs the setup: "Run the server-side GA4 setup you previewed." Setup previews by default and executes only when the call carries confirm=true, so the change waits for your confirm. Ask what it would replace before you agree.
Sources: AdvisorPPC: Tracktor connector
Usage, resets and sharing
Free is now 3x. Free reads Google Ads, GA4, Tag Manager, Search Console and YouTube, with no card; changes start on a paid plan. Every friend who signs up and connects resets your usage again. Your dashboard at https://mcp.advisorppc.com/dashboard shows what you have left and when it renews.
Sources: AdvisorPPC connector docs: Plans and limits; AdvisorPPC pricing
When something goes wrong
A 401 from https://mcp.advisorppc.com/tracker in a browser is expected; it is an MCP endpoint. If Claude says a platform is not connected, connect your accounts at https://mcp.advisorppc.com/dashboard and ask again. If a call is refused for plan limits, check your dashboard for what your plan includes. Do not paste the tracker address into the main connector slot or the other way round: they are separate surfaces. If the connector shows as disconnected, remove it and add it again. Support: [email protected].
How this guide was made
Drafted with AI from our product documentation; reviewed by Claude; approved for publishing by Tariqul Islam (pending).
Sources: AdvisorPPC: Tracktor connector
Worked example
Example account: a roofing company sees conversions double in a month while phone calls stay flat. It asks Tracktor for a conversion-tracking health audit and learns that a thank-you page fires two conversion tags for one form. It then asks which of the two the campaigns bid on. The numbers here are invented to show the order of work, not a measured result. The owner decides which tag to keep with the developer, and only then asks for a change. Because a tracking change can alter what bidding sees, the company writes down the date and compares the next month's conversions with real enquiries.
Try it in your account
Connect your account first. Review the answer before deciding what to change.
Score this visitor with track_intent_score using features {pages_viewed:4, view_content:3, max_scroll_depth:80, total_time_seconds:120, add_to_cart:true, is_return_visitor:true, visit_number:3}
Before you move on
- Use the tracker address, not the main connector address.
- Audit tracking health before trusting a conversion total.
- Treat server-side setup as a preview until you confirm.
Terms to know
- Server-side GA4
- Sending analytics events from a server you control instead of only from the browser.
- Preview
- A view of a change that applies nothing.
- Intent score
- An estimate of how likely a visitor is to buy, from on-site behaviour.