For your industry
Make every enquiry easier for intake to assess.
Align practice areas, local search intent and campaign review with the clients your firm is equipped to help.
Start my account review
A worked example
What could one improvement be worth?
See the assumptions, then use your own numbers. These examples explain contribution, not take-home earnings or an expected result from AdvisorPPC.
What’s in this video
- 0:00More leads. Same revenue?
- 0:6.542Name every stage
- 0:14.917Measure the journey
- 0:22.167Check suspect clicks
- 0:30.625A hypothetical upside
- 0:38.333Review before changing
Full transcript
AdvisorPPC helps reveal why more enquiries do not always mean more profitable jobs.
Separate enquiries, qualified opportunities, won jobs, and contribution before judging campaign quality.
TrackPPC measures acquisition context and later outcomes when the implemented event path supports them.
Shield surfaces suspect-click evidence, helping teams investigate traffic quality without labeling every poor lead fraud.
Assume five additional wins at four hundred dollars contribution each: two thousand before extra costs.
Use your own numbers. Start your AdvisorPPC account review, and choose your next change with evidence.
PPC for law firms should align search intent, service geography and intake capacity with the matters a firm is equipped to assess.
Give intake a clearer starting point.
Illustrative scenario
Imagine a firm's intake team spending its morning sorting enquiries outside its practice areas or service geography. More forms would add work without resolving the mismatch.
Document practice areas and exclusions, review search terms and location settings, and keep ad copy under the firm's own review. Use aggregate intake feedback to explain which enquiries fit.
What to measure
Review qualified-enquiry cost and intake response time. Keep legal advice, case assessment and advertising-rule review with the firm; no campaign can promise a case outcome.
Best suited to firms with dedicated intake, defined practice areas and capacity to review advertising regularly.
Discuss your account and workflowWhat is getting in the way
How your AI manager handles it
Wrong intent gets excluded
Search-term mining and negatives, plus account-level and shared negative lists, keep free-advice and job-seeker traffic out of the account, with prioritized audit findings ranking what to fix first.
Lead quality gets back into the bidding
Offline, enhanced and call conversion uploads tell Google Ads which form fills and calls were real leads, and buyer-intent scoring from consented first-party signals adds a second read before the budget follows.
Paid traffic gets verified
Shield captures clicks first-party, scores them for fraud, and keeps flagged-click evidence and daily trends, with exclusions that only run after your approval. Shield is a beta capability.
FAQ
The questions we get most about this industry.
Because legal is one of the most heavily competed categories in paid search, and the clicks that do come through mix real prospective clients with free-advice seekers, job seekers and the wrong practice area, all paid for at the same premium rate.