For your industry
Some of the most expensive clicks in search deserve the closest watch.
Search-term mining, intent-based negatives and first-party click verification on traffic you are paying a premium for.
Find my wasted spend free
What is getting in the way
How your AI manager handles it
Wrong intent gets excluded
Search-term mining and negatives, plus account-level and shared negative lists, keep free-advice and job-seeker traffic out of the account, with prioritized audit findings ranking what to fix first.
Lead quality gets back into the bidding
Offline, enhanced and call conversion uploads tell Google Ads which form fills and calls were real leads, and buyer-intent scoring from consented first-party signals adds a second read before the budget follows.
Paid traffic gets verified
Shield captures clicks first-party, scores them for fraud, and keeps flagged-click evidence and daily trends, with exclusions that only run after your approval. Shield is a beta capability.
FAQ
The questions we get most about this industry.
Because legal is one of the most heavily competed categories in paid search, and the clicks that do come through mix real prospective clients with free-advice seekers, job seekers and the wrong practice area, all paid for at the same premium rate.