Connect Gravity with Claude: your content, keywords and leads in one conversation
Add the Gravity connector in Claude, connect Google for your site, and ask about keywords, the publishing queue, audits and leads before you plan any change.
6 min read · Reviewed · AdvisorPPC editorial team
Read as MarkdownWhat Gravity does
Gravity runs the content and lead side of your website next to your ads: the keywords you target, the pages you plan and publish, the leads your forms capture, and how the site performs in search. Through Claude it reads your workspace overview, managed sites, business profile, keyword landscape, content gaps, publishing queue, lead totals, stored audits, SEO checklist, Search Console queries and GA4 landing pages. The read-only connector publishes, edits, sends and deletes nothing, and no tool asks for a password. Lead answers are counts, such as new, converted and spam, rather than the people behind them.
Sources: AdvisorPPC docs: Gravity connector
Connect it in Claude
In Claude, open Settings, then Connectors, and choose Add custom connector. Paste https://gravity.advisorppc.com/claude-directory for the read-only connector, or https://gravity.advisorppc.com/mcp for the full connector that can also make changes. Claude opens AdvisorPPC sign-in and workspace consent, where you choose the workspace Claude may use. Add only the connector you need: the read-only address is enough for every question in this guide except the last. You can disconnect Gravity in Claude at any time.
Sources: AdvisorPPC docs: Gravity connector; AdvisorPPC connector docs: Getting started
Connect it with your website
For Search Console and GA4 answers, connect Google for the site in your AdvisorPPC workspace first; Gravity reads Google only under the account you connected. On WordPress, the Gravity lead capture plugin (version 0.3.0) loads the Gravity snippet after an administrator saves the site API key in its settings. After you save the key, send one test entry through a real form and ask Claude whether the lead count moved. Keep the API key out of public pages and screenshots, and name the plugin in your own privacy notice.
Sources: AdvisorPPC docs: Gravity connector
Five prompts, reads first
Start with reads, so you know what Gravity sees before anything changes. First: "How are SEO, content and leads going across my sites this month?" Second: "Which keywords I track still have no page? Rank them by search volume." Third: "What did the last site audit find, most severe first?" Fourth: "Which Search Console queries are close to page one but get few clicks?" The fifth asks for a change, so it needs the full connector: "Change one of my main site's preferences, and show me the preview first." Gravity previews the change without saving it, and saving waits for your confirm. Read the preview the way you would read a colleague's suggestion before you agree.
Sources: AdvisorPPC docs: Gravity connector
Usage and plans
Gravity is a separate product from the main AdvisorPPC connector. If you also use the main connector: Free is now 3x. Free reads Google Ads, GA4, Tag Manager, Search Console and YouTube, with no card; changes start on a paid plan.
Sources: AdvisorPPC docs: Gravity connector; AdvisorPPC pricing
When something goes wrong
A 401 when you open the connector address in a browser is expected: it is an endpoint for Claude, not a web page. Paste it into Add custom connector instead. If Claude says a platform is not connected, connect your accounts at https://mcp.advisorppc.com/dashboard and ask again. If the connector shows as disconnected, remove it and add it again. Still stuck: write to [email protected].
How this guide was made
Drafted with AI from our product documentation; reviewed by Claude; approved for publishing by Tariqul Islam (pending).
Sources: AdvisorPPC docs: Gravity connector
Worked example
Example account: a dental clinic runs two sites in Gravity and wants to know where new patient pages are missing. It asks for content gaps first and sees three tracked keywords with no page, the largest being emergency dentist near me. It then asks for the publishing queue and finds a draft on a related topic already scheduled. Instead of writing something new, it asks Claude to compare that draft with the gap and suggest what to add, and the writer updates the draft. The figures in this example are invented to show the order of questions, reads before writes; they are not a measured result. Only after the owner reads the suggestion does the clinic decide what to change.
Try it in your account
Connect your account first. Review the answer before deciding what to change.
How are SEO, content and leads going across my sites this month? Read only; do not change anything.
Before you move on
- Add the read-only Gravity connector unless you need changes.
- Connect Google for the site before asking about Search Console or GA4.
- Read the preview before you confirm any change.
Terms to know
- Custom connector
- A remote MCP address you add in Claude's connector settings.
- Content gap
- A tracked keyword with no page that targets it yet.
- Approval gate
- The point where a change waits for your confirm before it runs.