EXPLORE BETTER QUALIFIED LEADS, WORK WITH A PCC LEAD GENERATION COMPANY
LEAD GENERATION FOR GOOGLE & MICROSOFT ADS
Your business has more potential to gain, especially when it comes to marketing strategies that complement lead generation and sales growth. Explore how our expert lead-generation marketing services can help you reach your marketing goals.
ATTRACT, NURTURE, AND GENERATE LEADS THROUGH CUSTOM LEAD-GENERATION CAMPAIGN STRATEGIES
Search engine advertising can position your brand, products, and services in front of the right audiences at the right time and place. Our PPC lead generation company will craft a well-thought approach to generate a consistent inbound stream from lead generation ads for your business:
CAMPAIGN AUDIT
- Existing Campaigns
- Site & Services/Products Analysis
- Business Goals & Objectives
- Tracking & MarTech
- Other Marketing Efforts
MARKET RESEARCH
- Competitor Research
- Keyword Research (Includes Neg. Kwd)
- Industry Market Trends & Consumer Behavior
- Strategy Development & Creation
CAMPAIGN BUILDING
- KPI Setup
- Campaign Structure
- Feed Clean Up
- Tech Onboarding
- Tracking Installation
OPTIMIZATION & TESTING
- Search Query Analysis
- Negative Keywords
- Ad Copy & Landing Page
A/B Testing - Device Performance
- Bid & Feed Optimization
REPORTING RESULTS
- Performance Forecasting
- Attribution Models
- Deep Dive & Analytical Digest
- Campaign Results
- Next Steps
EXPANSION STRATEGY
- New Channels & Networks
- Marketing Budget Review
- Campaign Structure
- New Campaign Testing & Targeting Criteria
- Review of Strategy Enhancements
A TEAM DEDICATED TO YOUR BUSINESS SUCCESS IN LEAD GENERATION
MARKETING EXPERTS WITH YOUR BUSINESS IN MIND
Our agency designates a full-service team of experts to develop and implement your lead generation campaign strategy. Your team of Google Ads and Microsoft Ads lead generation experts consists of:
Your Team
- Digital Marketing Strategist
- Digital Marketing Manager
- Strategic Account Manager
- Tracking Specialist
+more
HOW WE ENHANCE LEAD GENERATION ADS
Our PPC lead generation company understands your unique business and needs to build a lead generation campaign strategy that delivers effective results. Engaging the leads you need requires a personal touch, and this comes with the lead generation best practices and experience we’ve gained throughout the years.
STRAIGHTFORWARD PRICING, NO HIDDEN FEES
Just like we keep our strategies, our management costs are to the point and match the cost-effectiveness your business seeks.
A LEAD GEN APPROACH THAT ENGAGES & CONVERTS
THE CHALLENGE
Mathis & Sons Septic has over 30 years of professional septic services. The company sought lead-generation marketing services to increase search and conversion volume. With experience managing Google Ads and Microsoft Ads for lead generation, we identified opportunities to achieve better results. These include improving traffic quality, achieving higher search positioning, and lowering acquisition costs.
THE STRATEGY
- Campaign segmentation by services they offer.
- Keyword expansion with match type variation.
- Optimize ad groups with different ad formats to drive more calls.
- Add negative keywords unrelated to services and the audience segment they want to target.
- Refine location targeting by a more granular approach, such as zip code and neighborhood targeting.
THE RESULTS
69%
Decrease in CPC
67%
Increase in Leads
38%
Decrease in CPA
What this
Business
Has to Say
“When we ask our customers “how did you find us?” they always tell us, “You are number 1 on Google Ads”. So I know that you are doing your job when I hear that from our customers.”
JEFFREY
Taking Lead Generation Advertising to the
Next Level
Reach the right audiences in the right place by working with an expert lead
generation digital marketing agency and implementing lead generation best
practices.
generation digital marketing agency and implementing lead generation best
practices.